About the event
How hosts avoid white elephants and build enduring returns
Every host promises legacy. Few deliver it well.
This closing session focuses on how host countries, cities and investors convert mega-events into long-term economic, social and reputational capital.
Topics include:
What past Olympic and FIFA hosts got right — and wrong
How infrastructure, sport participation and tourism legacies can be structured
Public-private investment models
Managing post-event reputational risk and political scrutiny
The emphasis is on designing legacy from the start, not trying to rescue it afterwards.
Participant Criteria
The Milan Roundtables bring together senior leaders from sport, media, government, technology, and global event hosting to examine how major sporting nations can convert mega-events into long-term economic, cultural, and strategic advantage.
These are closed-door, invitation-only strategic dialogues designed for decision-makers shaping the future of global sport.
This Round Table is designed for:
Investors
Government
Infrastructure
Tourism
Sport bodies
Development partners
Roundtables
The Milan Roundtables are not conferences or panels.
They are working sessions for senior leaders.
Each round table:
is limited to 8–12 carefully selected participants
is conducted under Chatham House Rules
is focused on real-world strategy, not publicity
produces practical insights and shared frameworks that can inform future host cities
The aim is not to showcase projects, but to test ideas, compare models, and pressure-test assumptions across borders and sectors.
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Why Milan?
Milan offers a unique convergence of:
Olympic and Paralympic delivery
Elite club football and commercial sport
Global media and fashion capital
European regulatory and governance frameworks
Private capital, technology, and infrastructure investment
As Italy prepares to welcome the world in 2026, Milan provides an ideal setting to explore how global host cities can move beyond spectacle and toward lasting national capability.
