About the event
An exclusive, invitation-only series for CMOs, VPs and senior marketing decision-makers across APAC to engage in candid conversation about the challenges and opportunities shaping the future of marketing.
Participant Criteria
Senior marketers in 2026 are navigating a complex, high-stakes environment where:
AI-driven automation is transforming content creation, customer journeys, and analytics.
Data privacy and governance are now central to brand trust and compliance.
Customer expectations are shaped by hyper-personalisation, real-time engagement, and cultural relevance.
Marketing’s role in growth is being redefined, with increasing accountability for pipeline and profit.
This audience is less focused on tactical execution and more on strategic orchestration — building agile teams, aligning with sales and product, proving ROI, and integrating tech like generative AI, CDPs, and predictive analytics.
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Agenda
Arrival, Welcome Drinks & Informal Networking
A relaxed arrival with light refreshments and the opportunity to connect before we begin.
Opening remarks
A short welcome to set the tone, outline event objectives, and introduce the peer-led format.
First Course & Roundtable 1: Marketing’s Revenue Mandate in 2026
Key Topics: How can CMOs reshape their role to become key drivers of revenue? Aligning with sales and product teams: Strategies for influencing the bottom line Marketing accountability: How to report on pipeline and growth in a boardroom-ready way
Main Course & Roundtable 2: AI in Marketing — Real Utility or Hype?
Key Topics: From content generation to customer service: What AI tools are actually adding value? Ensuring human creativity isn’t lost in the pursuit of automation Generative AI: Tools, challenges, and success stories from your peers
Dessert & Roundtable 3: Data Privacy and Trust in Marketing
Key Topics: Navigating data privacy in APAC: Local vs. global regulation trends Maintaining personalisation while respecting customer data boundaries Building customer trust in a data-sensitive world
Open Forum: What’s Keeping You Up at Night?
Format: Chatham House-style open discussion A chance to surface the biggest obstacles, questions or uncertainties you’re facing — with peer feedback and shared insights.
Final Reflections & Networking Wrap-Up
Closing thoughts, shared takeaways and next steps. Optional follow-up resources shared post-event.
